The world of digital marketing is rapidly evolving. The strategies and trends in digital marketing are becoming more diverse. What are the trends that may develop in the digital marketing world in the year 2023?
Here are some trends that may occur in the future of digital marketing:
1. Ai (Artificial Intelegence)
The use of AI technology will continue to grow in the world of digital marketing, such as chatbots. Ad targeting will also be more precise, and data analysis will improve
2. Video Content
The use of video in marketing content will also increase, especially live streaming video and video posted on social media platforms such as Instagram and TikTok.
3. Micro Influencer
Using micro-influencers with smaller followings but higher engagement rates will be more prevalent in digital marketing campaigns.
4. AR (Augmented Reality)
The use of virtual and augmented reality technology in marketing will increase, such as 360-degree content and AR applications that provide a more immersive shopping experience.